Castrol, a global leader in lubricants, has partnered with Mutlu Aku, an industry-leading auto battery manufacturer based in Istanbul.
The Castrol – Mutlu partnership will feature a line of car and commercial batteries that seek to enhance vehicle performance and longevity, to extend the comprehensive range of aftermarket solutions within the Castrol portfolio.
Marta Lozano Barrero, Head of Masterbrand and Communications at Castrol, said, “This partnership is aimed at further serving our customers’ evolving needs. Extending our product portfolio to include a range of Castrol automotive batteries is part of our strategy to expand beyond our core product categories to encompass a wider range of aftermarket products. We aim to appeal to consumers with a range of premium yet competitively priced products designed to keep their vehicles running at optimum performance.”
“At Mutlu Aku, we have a reputation for creating high-quality and reliable batteries that deliver lasting solutions for our customers. We look forward to showcasing these new Castrol branded batteries at Automechanika in Frankfurt this week,” shared Tolga Tulgar, Executive CEO of Mutlu.
“Castrol is a globally recognised brand; consumers love the brand because it represents premium and quality products. We are pleased to partner with Castrol to launch automotive batteries in Europe” added Tolga Tulgar.
Consumers can expect to see these Castrol automotive batteries hit the European market in late 2024.
This partnership was managed by Castrol’s global brand licensing agency LMCA.